Services · 05
Brand & Identity
A brand identity that holds up everywhere you show up, from business cards to app screens, designed by the same team that builds your product.
Good brand identity design gives your business one clear face across every surface: logo, typography, color, and the rules that hold them together. We design brand systems that work as hard on a business card as they do inside an app interface.
We are a web and mobile development studio in Covington, Louisiana, and we treat branding as part of product work, not an afterthought. When the people designing your logo also build your website and app, everything ships looking like it came from the same company. Because it did.
What's included
- Logo & wordmark
- Brand guidelines
- Visual identity systems
- Pitch & social templates
What a complete brand identity includes
A logo alone is not a brand. What you actually need is a small, durable system: a mark that scales from favicon to storefront sign, type and color chosen for screens as much as print, and simple rules your team can follow without calling a designer every time.
Every deliverable arrives in formats you can actually use: vector source files, web-ready exports, and design tokens if you have a product team.
- Logo suite: primary mark, secondary lockups, and a favicon-ready icon
- Typography and color palettes tested for screen legibility and accessibility
- Usage guidelines: spacing, dos and don'ts, and file formats for every situation
- UI foundations: buttons, forms, and component styles ready for your website or app
Why brand and product under one roof
Most businesses get a logo from one vendor, a website from another, and an app from a third. The seams show. Colors drift, type gets swapped for whatever the developer had handy, and the identity slowly dissolves.
Because we build with Next.js, React, and React Native every day, we design identities that translate directly into code. The palette becomes design tokens. The type scale becomes CSS. Our own products like College Life and Family Diary carry their brands from the marketing site into every screen, and yours can too.
Refresh or full rebrand?
Not every business needs to start over. If your mark still fits who you are but looks dated online, a refresh that modernizes type, color, and digital assets often does the job for a fraction of the cost. A full rebrand makes sense when your name, market, or offering has changed, or when the current identity actively works against you.
We start every engagement with a short discovery phase to figure out which path fits, then design, build, and launch, following the same process we use for software.
FAQ
Brand & Identity,
answered.
How much do branding services cost?
It depends on scope. Typical projects like this land between $3,000 and $15,000, with a focused logo and basic system at the lower end and a full identity with guidelines and UI foundations at the higher end. We quote a fixed price after a short discovery call so there are no surprises.
How long does a brand identity project take?
Most identity projects run three to six weeks from kickoff to final files. A light refresh can move faster, and a full rebrand paired with a new website takes longer because the two are designed together. We set the schedule during discovery and stick to it.
Can you apply the new brand to my existing website?
Yes. Because we are developers as well as designers, we can roll the new identity across your current site, or rebuild it if the redesign calls for it. Either way you get one team accountable for the brand looking right in production, not just in a PDF.
What do I actually receive, and do I own it?
You own everything. We hand over vector source files, web-ready exports, fonts and license details, and a concise guidelines document. If you bring on an internal team or another vendor down the road, they will have everything they need.
From the blog
Ready to talk about brand & identity?
Tell us what you're building. We'll reply within one business day with the shortest path to shipping it.